To spread the good news about the latest innovation in beer drinking technology, we met football fans where they are - looking for the game on illegal streaming websites.
🏆 ANDYs: 1x Gold
🏆 D&AD: 1x Wood, 1x Shortlist
🏆 One Show: 4x Merit
🏆 Cannes: 1x Bronze
🎥: Tony Yacenda
Miller Lite has just one more calorie than Michelob Ultra. We thought that deserved some attention. So we created this inexpensive, yet ridiculously long, calorie-burning URL that allowed fans to unlock free beer if they typed it in during our competitor’s very expensive Super Bowl ad.
🏆 One Show: 1x Gold, 2x Silver, 1x Merit
🏆 D&AD: 1x Graphite, 2x Wood, 3x Shortlist
🏆 Cannes: 1x Bronze, 2x Shortlist
🏆 ANDYs Shortlist
We used Canon’s latest technologies to let CES attendees become a character in the trailer for M. Night Shyamalan’s newest movie.
🏆 Cannes: 1x Silver, 1x Shortlist
🎥: M. Night Shyamalan
Major League Baseball had a problem. The sport was overlooking a major part of its identity. So we encouraged them to #ponleacento.
Ponle acento literally means “to put an accent on it." And what started as a part of an inspirational manifesto quickly grew into a lasting mark, on and off the field.
🏆 Cannes: 1x Bronze, 1x Shortlist
🏆 Clio Sports 1x Grand Prix, 1x Gold, 1x Silver
🏆 One Show 2x Merit
🏆 El Sol 2x Gold
🏆 Wave 1x Silver
🏆 Clio 1x Bronze, 1x Shortlist
It turns out, people love the tin Altoids come in almost as much as they love the mints themselves. We needed to find a way to celebrate the curious afterlife of this iconic tin. So we made products.
🏆 Cannes: 1x Shortlist
🏆 Clio Bronze
🏆 Lürzer’s Archive
Hidden Valley Ranch is only serious about flavor, so it made sense that we’d prove it at the expense of something that takes itself a little too seriously: hype culture.
In the world’s first self-collaboration, we subverted hype culture by collaborating with the only other brand as serious about flavor as we are - us.
🏆Cannes: Bronze
🏆One Show: Gold, Silver
🏆 Clios 1x Bronze
🏆 LIA: 1x Bronze
We had to captivate an audience on the world’s largest advertising stage, so we cast a pug as a sports correspondent in our Super Bowl campaign about how humans will do anything for Avocados From Mexico.
🎥: Adam & Dave
Miller64 is an extra light beer. Like, really extra light.
So we called it Beer-ish and partnered with Cousin Greg to stop people from having a bad time in January.
🎥: Daniel Grey Longino
We needed to remind people that when it’s time to shine, a clean feeling mouth can go a long way - even if you’re a hot zombie.
🏆 Lüerzer's Archive
🎥: Terri Timely
